Women in Web3

Client

Women in Web3

Role

Identity, Illustration

Year

2022

Women in Web3 is committed to fostering diversity, equity, and inclusion within the Web3 ecosystem, advocating for equal opportunities and representation for women. 

The goal of this project was to create a branding and web design for a female-focused web3 community, aimed at educating and onboarding women into the web3 space. The target audience for this community is women who are interested in technology and the internet, but who may not have had much experience with web3 technologies.

Documented comprehensive brand guidelines outlining the usage of logos, colors, typography, and imagery to maintain consistency across all brand touchpoints.

Curated a harmonious color palette featuring bold and vibrant hues alongside softer, more inclusive tones. Utilized shades of purple, teal, and gold to evoke feelings of empowerment, inclusivity, and innovation.

Designed a modern and inclusive logo symbolizing unity, empowerment, and forward progress. Incorporated abstract shapes and vibrant colors to represent diversity and dynamism within the Web3 space.