Coinbase Assistant

CLIENT

Coinbase

SERVICES

UI, Identity

YEAR

2021-2022

https://petra.app/

Credits

Design: Anoop V, Jeremy Booth, Bethany Robertson, Yong Kim

Exploration

We explored a wide range of personas including fun, geometric, organic, and robotic

Literal - Abstract

After the explorations, the team decided to go with a more literal visual, closely aligned with the Coinbase identity.

Entry Point

Users are able to engage with the chat through their profile in the app

States

The Coinbase Assistant changes from static to typing and thinking

Impact

Shoutouts

Shoutouts

Design: Anoop V, Jeremy Booth, Bethany Robertson, Yong Kim

Coinbase Assistant

CASE STUDY

For a deep dive into this case study

ABOUT

ROLE

UI, Identity

YEAR

2021-2022

CLIENT

Coinbase

Exploration

We explored a wide range of personas including fun, geometric, organic, and robotic

Literal - Abstract

After the explorations, the team decided to go with a more literal visual, closely aligned with the Coinbase identity.

Entry Point

Users are able to engage with the chat through their profile in the app

States

The Coinbase Assistant changes from static to typing and thinking

Shoutouts

Design: Anoop V, Jeremy Booth, Bethany Robertson, Yong Kim

Coinbase Assistant

CLIENT

Coinbase

SERVICES

UI, Identity

YEAR

2021-2022

2023

CREDITS

Design: Anoop V, Jeremy Booth, Bethany Robertson, Yong Kim

Exploration

We explored a wide range of personas including fun, geometric, organic, and robotic

Literal - Abstract

We explored a wide range of personas including fun, geometric, organic, and robotic

Entry Point

We explored a wide range of personas including fun, geometric, organic, and robotic

States

The Coinbase Assistant changes from static to typing and thinking

Process

Shoutouts

Design: Anoop V, Jeremy Booth, Bethany Robertson, Yong Kim

bethany@bethanyrobertson.com

Email copied!

bethany@bethanyrobertson.com

Email copied!

bethany@bethanyrobertson.com

Email copied!