Coinbase Assistant
CLIENT
Coinbase
SERVICES
UI, Identity
YEAR
2021-2022
https://petra.app/
Credits
Design: Anoop V, Jeremy Booth, Bethany Robertson, Yong Kim
Exploration
We explored a wide range of personas including fun, geometric, organic, and robotic
Literal - Abstract
After the explorations, the team decided to go with a more literal visual, closely aligned with the Coinbase identity.
Entry Point
Users are able to engage with the chat through their profile in the app
States
The Coinbase Assistant changes from static to typing and thinking
Impact
Shoutouts
Shoutouts
Design: Anoop V, Jeremy Booth, Bethany Robertson, Yong Kim
Coinbase Assistant
ROLE
UI, Identity
YEAR
2021-2022
CLIENT
Coinbase
For a deep dive into this case study
Exploration
We explored a wide range of personas including fun, geometric, organic, and robotic
Literal - Abstract
After the explorations, the team decided to go with a more literal visual, closely aligned with the Coinbase identity.
Entry Point
Users are able to engage with the chat through their profile in the app
States
The Coinbase Assistant changes from static to typing and thinking
Shoutouts
Design: Anoop V, Jeremy Booth, Bethany Robertson, Yong Kim
Coinbase Assistant
CLIENT
Coinbase
SERVICES
UI, Identity
YEAR
2021-2022
2023
CREDITS
Design: Anoop V, Jeremy Booth, Bethany Robertson, Yong Kim
Exploration
We explored a wide range of personas including fun, geometric, organic, and robotic
Literal - Abstract
We explored a wide range of personas including fun, geometric, organic, and robotic
Entry Point
We explored a wide range of personas including fun, geometric, organic, and robotic
States
The Coinbase Assistant changes from static to typing and thinking
Process
Shoutouts
Design: Anoop V, Jeremy Booth, Bethany Robertson, Yong Kim
