Coinbase Cloud
Crafting a Brand Identity for Coinbase Cloud: Empowering the Future of Blockchain Development
CLIENT
Coinbase
SERVICES
Identity, Illustration Guidelines
YEAR
2021
https://petra.app/
Overview
Our team was tasked with creating a visual identity for the newly launched blockchain infrastructure product offering aimed at the developer community, which originated with the acquired company Bison Trails. Coinbase Cloud branding needed to fit within Coinbase’s existing brand architecture while also standing out and capturing the attention of the developer audience.
Early Explorations
Brainstormed and iterated on various design concepts, focusing on symbolism, typography, and color psychology to convey Cloud's values and aspirations, while still keeping in mind the primitives of larger Coinbase guidelines
Illustration
I created a style of illustration for Cloud that is distinctive from larger Coinbase through the different application of color overlays
Color Palette
Pulled from the larger Coinbase color system, with the emphasis of a secondary color (teal) as the primary color to designate Cloud
Iconography
Developed a set of custom icons and illustrations inspired by blockchain concepts such as nodes, transactions, and smart contracts.
Impact
The visual identity for the new blockchain infrastructure product was well-received by the developer community and helped to establish the product as a leading player in the market. The unique style of illustration and geometric patterns set it apart from competitors and contributed to its strong brand recognition.
The product website and marketing materials effectively communicated the product's value proposition and features, and the consistent use of the branding across all touchpoints helped to create a cohesive and professional image.
Overall, the visual identity played a crucial role in the success of the product launch and helped to establish the product as a trusted and reliable choice for developers.
Coinbase Cloud
Crafting a Brand Identity for Coinbase Cloud: Empowering the Future of Blockchain Development
CASE STUDY
For a deep dive into this case study
ABOUT
ROLE
Identity, Illustration Guidelines
YEAR
2021
CLIENT
Coinbase
Overview
Our team was tasked with creating a visual identity for the newly launched blockchain infrastructure product offering aimed at the developer community, which originated with the acquired company Bison Trails. Coinbase Cloud branding needed to fit within Coinbase’s existing brand architecture while also standing out and capturing the attention of the developer audience.
Early Explorations
Brainstormed and iterated on various design concepts, focusing on symbolism, typography, and color psychology to convey Cloud's values and aspirations, while still keeping in mind the primitives of larger Coinbase guidelines
Illustration
I created a style of illustration for Cloud that is distinctive from larger Coinbase through the different application of color overlays
Color Palette
Pulled from the larger Coinbase color system, with the emphasis of a secondary color (teal) as the primary color to designate Cloud
Iconography
Developed a set of custom icons and illustrations inspired by blockchain concepts such as nodes, transactions, and smart contracts.
Coinbase Cloud
Crafting a Brand Identity for Coinbase Cloud: Empowering the Future of Blockchain Development
CLIENT
Coinbase
SERVICES
Identity, Illustration Guidelines
YEAR
2021
2023
CREDITS
Overview
Our team was tasked with creating a visual identity for the newly launched blockchain infrastructure product offering aimed at the developer community, which originated with the acquired company Bison Trails. Coinbase Cloud branding needed to fit within Coinbase’s existing brand architecture while also standing out and capturing the attention of the developer audience.
Early Explorations
Brainstormed and iterated on various design concepts, focusing on symbolism, typography, and color psychology to convey Cloud's values and aspirations, while still keeping in mind the primitives of larger Coinbase guidelines
Illustration
Brainstormed and iterated on various design concepts, focusing on symbolism, typography, and color psychology to convey Cloud's values and aspirations, while still keeping in mind the primitives of larger Coinbase guidelines
Color Palette
Brainstormed and iterated on various design concepts, focusing on symbolism, typography, and color psychology to convey Cloud's values and aspirations, while still keeping in mind the primitives of larger Coinbase guidelines
Iconography
Developed a set of custom icons and illustrations inspired by blockchain concepts such as nodes, transactions, and smart contracts.
Process
Impact
The visual identity for the new blockchain infrastructure product was well-received by the developer community and helped to establish the product as a leading player in the market. The unique style of illustration and geometric patterns set it apart from competitors and contributed to its strong brand recognition.
The product website and marketing materials effectively communicated the product's value proposition and features, and the consistent use of the branding across all touchpoints helped to create a cohesive and professional image.
Overall, the visual identity played a crucial role in the success of the product launch and helped to establish the product as a trusted and reliable choice for developers.
