Let's Go!

An interactive game interface integrated with live action for travels across the world

CLIENT

CAMP by Walmart

SERVICES

User Interface, Icon & Illustration

YEAR

2020

https://petra.app/

Credits

Creative Director: Kirk Larsen, Animation Direction: //kneeon, Illustration/Design: Bethany Robertson, Producer: Greg Kindra| Animation Producer: //kneeon Animation: //kneeon Editor: Sonia Sebastian, David Guthrie, Rob Vitolo, Production Company: Hatchback Productions

Join our CAMP counselor hosts as they travel all over the globe! We head to New Orleans, Bangkok, Mexico City and Ethiopia to learn about cultural traditions and even make some fun arts and crafts along the way. 

Join our CAMP counselor hosts as they travel all over the globe! We head to New Orleans, Bangkok, Mexico City and Ethiopia to learn about cultural traditions and even make some fun arts and crafts along the way. 

Mexico City

Attend a soccer game, visit the Teotihuacan pyramids, and explore the food trucks

Thailand

Night markets, silk factory, tuk-tuks

Ethiopia

Street markets, dancing, injera

New Orleans

Jazz, swamp fishing, Bourbon Street

Impact

The animation, illustration, and live action came together very successfully and all interactions were seamless within the interface.

Shoutouts

Shoutouts

Creative Director: Kirk Larsen, Animation Direction: //kneeon, Illustration/Design: Bethany Robertson, Producer: Greg Kindra| Animation Producer: //kneeon Animation: //kneeon Editor: Sonia Sebastian, David Guthrie, Rob Vitolo, Production Company: Hatchback Productions

Let's Go!

An interactive game interface integrated with live action for travels across the world

ROLE

User Interface, Icon & Illustration

YEAR

2020

CLIENT

CAMP by Walmart

For a deep dive into this case study

Join our CAMP counselor hosts as they travel all over the globe! We head to New Orleans, Bangkok, Mexico City and Ethiopia to learn about cultural traditions and even make some fun arts and crafts along the way. 

Mexico City

Attend a soccer game, visit the Teotihuacan pyramids, and explore the food trucks

Thailand

Night markets, silk factory, tuk-tuks

Ethiopia

Street markets, dancing, injera

New Orleans

Jazz, swamp fishing, Bourbon Street

Shoutouts

Creative Director: Kirk Larsen, Animation Direction: //kneeon, Illustration/Design: Bethany Robertson, Producer: Greg Kindra| Animation Producer: //kneeon Animation: //kneeon Editor: Sonia Sebastian, David Guthrie, Rob Vitolo, Production Company: Hatchback Productions

Let's Go!

An interactive game interface integrated with live action for travels across the world

CLIENT

CAMP by Walmart

SERVICES

User Interface, Icon & Illustration

YEAR

2020

2023

CREDITS

Creative Director: Kirk Larsen, Animation Direction: //kneeon, Illustration/Design: Bethany Robertson, Producer: Greg Kindra| Animation Producer: //kneeon Animation: //kneeon Editor: Sonia Sebastian, David Guthrie, Rob Vitolo, Production Company: Hatchback Productions

Join our CAMP counselor hosts as they travel all over the globe! We head to New Orleans, Bangkok, Mexico City and Ethiopia to learn about cultural traditions and even make some fun arts and crafts along the way. 

Mexico City

Attend a soccer game, visit the Teotihuacan pyramids, and explore the food trucks

Thailand

Attend a soccer game, visit the Teotihuacan pyramids, and explore the food trucks

Ethiopia

Attend a soccer game, visit the Teotihuacan pyramids, and explore the food trucks

New Orleans

Jazz, swamp fishing, Bourbon Street

Process

Impact

The animation, illustration, and live action came together very successfully and all interactions were seamless within the interface.

Shoutouts

Creative Director: Kirk Larsen, Animation Direction: //kneeon, Illustration/Design: Bethany Robertson, Producer: Greg Kindra| Animation Producer: //kneeon Animation: //kneeon Editor: Sonia Sebastian, David Guthrie, Rob Vitolo, Production Company: Hatchback Productions