Let's Go!
An interactive game interface integrated with live action for travels across the world
CLIENT
CAMP by Walmart
SERVICES
User Interface, Icon & Illustration
YEAR
2020
https://petra.app/
Credits
Creative Director: Kirk Larsen, Animation Direction: //kneeon, Illustration/Design: Bethany Robertson, Producer: Greg Kindra| Animation Producer: //kneeon Animation: //kneeon Editor: Sonia Sebastian, David Guthrie, Rob Vitolo, Production Company: Hatchback Productions
![](https://framerusercontent.com/images/eo7WEaVzn9IpHj8E3st7rotRnXA.gif)
![](https://framerusercontent.com/images/eo7WEaVzn9IpHj8E3st7rotRnXA.gif)
Join our CAMP counselor hosts as they travel all over the globe! We head to New Orleans, Bangkok, Mexico City and Ethiopia to learn about cultural traditions and even make some fun arts and crafts along the way.
![](https://framerusercontent.com/images/e3BrMliDlwBQVjwxn7cJW0EZMxA.png)
![](https://framerusercontent.com/images/e3BrMliDlwBQVjwxn7cJW0EZMxA.png)
Join our CAMP counselor hosts as they travel all over the globe! We head to New Orleans, Bangkok, Mexico City and Ethiopia to learn about cultural traditions and even make some fun arts and crafts along the way.
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
Mexico City
Attend a soccer game, visit the Teotihuacan pyramids, and explore the food trucks
![](https://framerusercontent.com/images/EMMg4MxhVoid3ZoNS2osBHMpWpM.png)
![](https://framerusercontent.com/images/EMMg4MxhVoid3ZoNS2osBHMpWpM.png)
Thailand
Night markets, silk factory, tuk-tuks
![](https://framerusercontent.com/images/Wgx2qzrMzbYQthmfjh91FQEBBo.png)
![](https://framerusercontent.com/images/Wgx2qzrMzbYQthmfjh91FQEBBo.png)
Ethiopia
Street markets, dancing, injera
![](https://framerusercontent.com/images/i7HejdTH0uvx8xOdO9q6bwF8I.png)
![](https://framerusercontent.com/images/i7HejdTH0uvx8xOdO9q6bwF8I.png)
New Orleans
Jazz, swamp fishing, Bourbon Street
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
Impact
The animation, illustration, and live action came together very successfully and all interactions were seamless within the interface.
![](https://framerusercontent.com/images/i7HejdTH0uvx8xOdO9q6bwF8I.png)
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
Shoutouts
Shoutouts
Creative Director: Kirk Larsen, Animation Direction: //kneeon, Illustration/Design: Bethany Robertson, Producer: Greg Kindra| Animation Producer: //kneeon Animation: //kneeon Editor: Sonia Sebastian, David Guthrie, Rob Vitolo, Production Company: Hatchback Productions
![](https://framerusercontent.com/images/eo7WEaVzn9IpHj8E3st7rotRnXA.gif)
Let's Go!
An interactive game interface integrated with live action for travels across the world
ROLE
User Interface, Icon & Illustration
YEAR
2020
CLIENT
CAMP by Walmart
For a deep dive into this case study
![](https://framerusercontent.com/images/e3BrMliDlwBQVjwxn7cJW0EZMxA.png)
Join our CAMP counselor hosts as they travel all over the globe! We head to New Orleans, Bangkok, Mexico City and Ethiopia to learn about cultural traditions and even make some fun arts and crafts along the way.
![](https://framerusercontent.com/images/EMMg4MxhVoid3ZoNS2osBHMpWpM.png)
Mexico City
Attend a soccer game, visit the Teotihuacan pyramids, and explore the food trucks
![](https://framerusercontent.com/images/Wgx2qzrMzbYQthmfjh91FQEBBo.png)
Thailand
Night markets, silk factory, tuk-tuks
![](https://framerusercontent.com/images/i7HejdTH0uvx8xOdO9q6bwF8I.png)
Ethiopia
Street markets, dancing, injera
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
New Orleans
Jazz, swamp fishing, Bourbon Street
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
Shoutouts
Creative Director: Kirk Larsen, Animation Direction: //kneeon, Illustration/Design: Bethany Robertson, Producer: Greg Kindra| Animation Producer: //kneeon Animation: //kneeon Editor: Sonia Sebastian, David Guthrie, Rob Vitolo, Production Company: Hatchback Productions
Let's Go!
An interactive game interface integrated with live action for travels across the world
CLIENT
CAMP by Walmart
SERVICES
User Interface, Icon & Illustration
YEAR
2020
2023
CREDITS
Creative Director: Kirk Larsen, Animation Direction: //kneeon, Illustration/Design: Bethany Robertson, Producer: Greg Kindra| Animation Producer: //kneeon Animation: //kneeon Editor: Sonia Sebastian, David Guthrie, Rob Vitolo, Production Company: Hatchback Productions
![](https://framerusercontent.com/images/eo7WEaVzn9IpHj8E3st7rotRnXA.gif)
![](https://framerusercontent.com/images/e3BrMliDlwBQVjwxn7cJW0EZMxA.png)
Join our CAMP counselor hosts as they travel all over the globe! We head to New Orleans, Bangkok, Mexico City and Ethiopia to learn about cultural traditions and even make some fun arts and crafts along the way.
![](https://framerusercontent.com/images/EMMg4MxhVoid3ZoNS2osBHMpWpM.png)
![](https://framerusercontent.com/images/EMMg4MxhVoid3ZoNS2osBHMpWpM.png)
Mexico City
Attend a soccer game, visit the Teotihuacan pyramids, and explore the food trucks
![](https://framerusercontent.com/images/Wgx2qzrMzbYQthmfjh91FQEBBo.png)
![](https://framerusercontent.com/images/Wgx2qzrMzbYQthmfjh91FQEBBo.png)
Thailand
Attend a soccer game, visit the Teotihuacan pyramids, and explore the food trucks
Ethiopia
Attend a soccer game, visit the Teotihuacan pyramids, and explore the food trucks
![](https://framerusercontent.com/images/i7HejdTH0uvx8xOdO9q6bwF8I.png)
![](https://framerusercontent.com/images/i7HejdTH0uvx8xOdO9q6bwF8I.png)
New Orleans
Jazz, swamp fishing, Bourbon Street
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
Process
Impact
The animation, illustration, and live action came together very successfully and all interactions were seamless within the interface.
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
![](https://framerusercontent.com/images/pCVYnLSUQ2cpCuknrCHZ9ivK2yU.png)
Shoutouts
Creative Director: Kirk Larsen, Animation Direction: //kneeon, Illustration/Design: Bethany Robertson, Producer: Greg Kindra| Animation Producer: //kneeon Animation: //kneeon Editor: Sonia Sebastian, David Guthrie, Rob Vitolo, Production Company: Hatchback Productions