Mucinex Blog

Redesigning the Mucinex Blog: A Focus on Filter and Sort System

CLIENT

Reckitt / Inside Ideas

SERVICES

UX, UI Design

YEAR

2023

https://petra.app/

Overview

Mucinex, a leading brand in over-the-counter cold and flu remedies, has maintained a blog as part of its digital presence. However, the current layout and navigation of the blog lack efficient tools for users to find relevant content easily. As a UX designer, my task was to redesign the Mucinex blog with a primary focus on implementing a robust filter and sort system.

Filter Options

Implement filters based on categories such as symptoms, age groups, product types, and health concerns.

Sorting

Allow users to sort articles by relevance, date, popularity, and author.

Clear Navigation

Design intuitive navigation elements, including dropdown menus and sidebar filters, for seamless exploration.

Evaluation & Iteration

  • Monitor user engagement metrics, including page views, time on page, and click-through rates, to assess the effectiveness of the redesign.

  • Gather user feedback through surveys, feedback forms, and analytics tools to identify areas for improvement.

  • Continuously iterate on the design based on user insights and evolving user needs to maintain a user-centric approach.

Impact

By focusing on implementing a robust filter and sort system, the redesigned Mucinex blog aims to enhance content discoverability and improve the overall user experience. Through thorough research, thoughtful design solutions, and iterative testing, the new blog will provide users with easy access to relevant content, ultimately driving engagement and satisfaction.

Mucinex Blog

Redesigning the Mucinex Blog: A Focus on Filter and Sort System

CASE STUDY

For a deep dive into this case study

ABOUT

ROLE

UX, UI Design

YEAR

2023

CLIENT

Reckitt / Inside Ideas

Overview

Mucinex, a leading brand in over-the-counter cold and flu remedies, has maintained a blog as part of its digital presence. However, the current layout and navigation of the blog lack efficient tools for users to find relevant content easily. As a UX designer, my task was to redesign the Mucinex blog with a primary focus on implementing a robust filter and sort system.

Filter Options

Implement filters based on categories such as symptoms, age groups, product types, and health concerns.

Sorting

Allow users to sort articles by relevance, date, popularity, and author.

Clear Navigation

Design intuitive navigation elements, including dropdown menus and sidebar filters, for seamless exploration.

Mucinex Blog

Redesigning the Mucinex Blog: A Focus on Filter and Sort System

CLIENT

Reckitt / Inside Ideas

SERVICES

UX, UI Design

YEAR

2023

2023

CREDITS

Overview

Mucinex, a leading brand in over-the-counter cold and flu remedies, has maintained a blog as part of its digital presence. However, the current layout and navigation of the blog lack efficient tools for users to find relevant content easily. As a UX designer, my task was to redesign the Mucinex blog with a primary focus on implementing a robust filter and sort system.

Filter Options

Implement filters based on categories such as symptoms, age groups, product types, and health concerns.

Sorting

Implement filters based on categories such as symptoms, age groups, product types, and health concerns.

Clear Navigation

Implement filters based on categories such as symptoms, age groups, product types, and health concerns.

Evaluation & Iteration

  • Monitor user engagement metrics, including page views, time on page, and click-through rates, to assess the effectiveness of the redesign.

  • Gather user feedback through surveys, feedback forms, and analytics tools to identify areas for improvement.

  • Continuously iterate on the design based on user insights and evolving user needs to maintain a user-centric approach.

Process

By focusing on implementing a robust filter and sort system, the redesigned Mucinex blog aims to enhance content discoverability and improve the overall user experience. Through thorough research, thoughtful design solutions, and iterative testing, the new blog will provide users with easy access to relevant content, ultimately driving engagement and satisfaction.

bethany@bethanyrobertson.com

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bethany@bethanyrobertson.com

Email copied!

bethany@bethanyrobertson.com

Email copied!