tl;dr
Playing off of the acronym “too long; didn’t read”, tl;dr stands for The Ladies of Design & Research. tl;dr is an internal women’s ERG at Coinbase.
CLIENT
The Ladies of Design and Research
SERVICES
Identity, Icon & Illustration
YEAR
2023
https://petra.app/
The organization consists of approximately 70 women across a range of functions, including product, research, and content design. The work shown is the branding for an offsite event in June 2022- a day full of activities, speakers, and panels.
Strategy
Conducted interviews with the conference organizers to understand their vision and goals.
Defined the conference's core values and target audience to ensure the brand identity resonated with attendees.
Flexible Systems
Developed a presentation deck that ensured that the templates were user-friendly and adaptable for various speakers.
Swag
The swag items were particularly well-received, with attendees appreciating both their design and utility.
Impact
Attendees appreciated the fusion of retro and modern elements, which added a memorable and engaging dimension to the conference experience.
Impact
tl;dr
Playing off of the acronym “too long; didn’t read”, tl;dr stands for The Ladies of Design & Research. tl;dr is an internal women’s ERG at Coinbase.
ABOUT
ROLE
Identity, Icon & Illustration
YEAR
2023
CLIENT
The Ladies of Design and Research
The organization consists of approximately 70 women across a range of functions, including product, research, and content design. The work shown is the branding for an offsite event in June 2022- a day full of activities, speakers, and panels.
Strategy
Conducted interviews with the conference organizers to understand their vision and goals.
Defined the conference's core values and target audience to ensure the brand identity resonated with attendees.
Flexible Systems
Developed a presentation deck that ensured that the templates were user-friendly and adaptable for various speakers.
Swag
The swag items were particularly well-received, with attendees appreciating both their design and utility.
Impact
Attendees appreciated the fusion of retro and modern elements, which added a memorable and engaging dimension to the conference experience.
tl;dr
Playing off of the acronym “too long; didn’t read”, tl;dr stands for The Ladies of Design & Research. tl;dr is an internal women’s ERG at Coinbase.
CLIENT
The Ladies of Design and Research
SERVICES
Identity, Icon & Illustration
YEAR
2023
2023
CREDITS
The organization consists of approximately 70 women across a range of functions, including product, research, and content design. The work shown is the branding for an offsite event in June 2022- a day full of activities, speakers, and panels.
Strategy
Conducted interviews with the conference organizers to understand their vision and goals.
Defined the conference's core values and target audience to ensure the brand identity resonated with attendees.
Flexible Systems
Conducted interviews with the conference organizers to understand their vision and goals.
Defined the conference's core values and target audience to ensure the brand identity resonated with attendees.
Swag
Conducted interviews with the conference organizers to understand their vision and goals.
Defined the conference's core values and target audience to ensure the brand identity resonated with attendees.
Impact
Attendees appreciated the fusion of retro and modern elements, which added a memorable and engaging dimension to the conference experience.
Process
