Women in Web3
Mission and Values: Women in Web3 is committed to fostering diversity, equity, and inclusion within the Web3 ecosystem, advocating for equal opportunities and representation for women.
Target Audience: Women professionals, entrepreneurs, and enthusiasts in the Web3 space, including blockchain, cryptocurrency, and decentralized finance (DeFi).
CLIENT
Women in Web3
SERVICES
Identity, Icon & Illustration
YEAR
2021 -2022
https://petra.app/
Credits
Identity, Illustration: Bethany Robertson, Product Design: Rose Kuan, User Research: Priyanka Sood, Sian Townsend, Stakeholder: Meagan Ryan
The goal of this project was to create a branding and web design for a female-focused web3 community, aimed at educating and onboarding women into the web3 space. The target audience for this community is women who are interested in technology and the internet, but who may not have had much experience with web3 technologies.
Research and Inspiration
Immersed ourselves in the ethos of Women in Web3, exploring themes of empowerment, diversity, and innovation. Drew inspiration from feminist movements, digital empowerment initiatives, and Web3 design trends.
Brand Guidelines
Documented comprehensive brand guidelines outlining the usage of logos, colors, typography, and imagery to maintain consistency across all brand touchpoints.
Color Palette
Curated a harmonious color palette featuring bold and vibrant hues alongside softer, more inclusive tones. Utilized shades of purple, teal, and gold to evoke feelings of empowerment, inclusivity, and innovation.
Logo
Designed a modern and inclusive logo symbolizing unity, empowerment, and forward progress. Incorporated abstract shapes and vibrant colors to represent diversity and dynamism within the Web3 space.
Impact
Overall, the branding and web design for this female-focused web3 community was successful in creating a welcoming and inclusive online space for women who are interested in web3 technologies. The use of textured gradients, playful illustrations, and distorted shapes helped to convey a sense of fun and creativity, while the soft, feminine color palette and easy-to-read typography made the brand approachable and modern. The user-friendly website layout and helpful resources section also made it easy for visitors to learn about and get involved in the web3 space.
Shoutouts
Shoutouts
Identity, Illustration: Bethany Robertson, Product Design: Rose Kuan, User Research: Priyanka Sood, Sian Townsend, Stakeholder: Meagan Ryan
Women in Web3
Mission and Values: Women in Web3 is committed to fostering diversity, equity, and inclusion within the Web3 ecosystem, advocating for equal opportunities and representation for women.
Target Audience: Women professionals, entrepreneurs, and enthusiasts in the Web3 space, including blockchain, cryptocurrency, and decentralized finance (DeFi).
ABOUT
ROLE
Identity, Icon & Illustration
YEAR
2021 -2022
CLIENT
Women in Web3
The goal of this project was to create a branding and web design for a female-focused web3 community, aimed at educating and onboarding women into the web3 space. The target audience for this community is women who are interested in technology and the internet, but who may not have had much experience with web3 technologies.
Research and Inspiration
Immersed ourselves in the ethos of Women in Web3, exploring themes of empowerment, diversity, and innovation. Drew inspiration from feminist movements, digital empowerment initiatives, and Web3 design trends.
Brand Guidelines
Documented comprehensive brand guidelines outlining the usage of logos, colors, typography, and imagery to maintain consistency across all brand touchpoints.
Color Palette
Curated a harmonious color palette featuring bold and vibrant hues alongside softer, more inclusive tones. Utilized shades of purple, teal, and gold to evoke feelings of empowerment, inclusivity, and innovation.
Logo
Designed a modern and inclusive logo symbolizing unity, empowerment, and forward progress. Incorporated abstract shapes and vibrant colors to represent diversity and dynamism within the Web3 space.
Shoutouts
Identity, Illustration: Bethany Robertson, Product Design: Rose Kuan, User Research: Priyanka Sood, Sian Townsend, Stakeholder: Meagan Ryan
Women in Web3
Mission and Values: Women in Web3 is committed to fostering diversity, equity, and inclusion within the Web3 ecosystem, advocating for equal opportunities and representation for women.
Target Audience: Women professionals, entrepreneurs, and enthusiasts in the Web3 space, including blockchain, cryptocurrency, and decentralized finance (DeFi).
CLIENT
Women in Web3
SERVICES
Identity, Icon & Illustration
YEAR
2021 -2022
2023
CREDITS
Identity, Illustration: Bethany Robertson, Product Design: Rose Kuan, User Research: Priyanka Sood, Sian Townsend, Stakeholder: Meagan Ryan
The goal of this project was to create a branding and web design for a female-focused web3 community, aimed at educating and onboarding women into the web3 space. The target audience for this community is women who are interested in technology and the internet, but who may not have had much experience with web3 technologies.
Research and Inspiration
Immersed ourselves in the ethos of Women in Web3, exploring themes of empowerment, diversity, and innovation. Drew inspiration from feminist movements, digital empowerment initiatives, and Web3 design trends.
Brand Guidelines
Immersed ourselves in the ethos of Women in Web3, exploring themes of empowerment, diversity, and innovation. Drew inspiration from feminist movements, digital empowerment initiatives, and Web3 design trends.
Color Palette
Immersed ourselves in the ethos of Women in Web3, exploring themes of empowerment, diversity, and innovation. Drew inspiration from feminist movements, digital empowerment initiatives, and Web3 design trends.
Logo
Designed a modern and inclusive logo symbolizing unity, empowerment, and forward progress. Incorporated abstract shapes and vibrant colors to represent diversity and dynamism within the Web3 space.
Process
Impact
Overall, the branding and web design for this female-focused web3 community was successful in creating a welcoming and inclusive online space for women who are interested in web3 technologies. The use of textured gradients, playful illustrations, and distorted shapes helped to convey a sense of fun and creativity, while the soft, feminine color palette and easy-to-read typography made the brand approachable and modern. The user-friendly website layout and helpful resources section also made it easy for visitors to learn about and get involved in the web3 space.
Shoutouts
Identity, Illustration: Bethany Robertson, Product Design: Rose Kuan, User Research: Priyanka Sood, Sian Townsend, Stakeholder: Meagan Ryan
